IHOP® Announces New 'All You Can Eat Pancakes' Deal With Any Breakfast Combo
The current promotion is available
- Your favorite of IHOP's hearty breakfast combos with eggs, crispy hash browns and choice of juicy sirloin steak tips, crispy country fried steak, pork sausage, bacon or our best-selling Breakfast Sampler with sausage, ham and bacon – and, for a limited time, the side of Buttermilk pancakes is All You Can Eat. Additional pancakes will be served two at a time. Breakfast combo prices vary by location.**
- 'All You Can Eat' Pancakes for
$4.99- a full stack of five Buttermilk pancakes followed by unlimited refills of Buttermilk pancakes served two at a time.
"At IHOP we know how to ring in the New Year and what better way to kick off 2019 than by giving our guests the choice between two unbeatable 'All You Can Eat' deals featuring our world-famous Buttermilk pancakes," said
To promote the campaign, the brand released new creative today by Droga5, including 30-second and 15-second TV spots called 'AYCE Silverware.' The spots, which open at an IHOP restaurant table featuring an endless stack of the brand's world-famous Buttermilk pancakes, offers a humorous solution for how to dig into a pancake stack that's too big of a job for a normal fork and knife. The AYCE campaign will run across fully integrated digital and social channels.
The 'All You Can Eat Pancakes' and 'Sweeten the Deal' promotions are available for a limited time and are dine-in only at participating IHOP locations nationwide now. The offer is valid on Buttermilk pancake orders and does not include any fruit-topped or specialty pancakes.
For more information, images, interview requests or in-studio cooking demos, please contact
**Breakfast combo offer, price and participation varies by location.
ABOUT INTERNATIONAL HOUSE OF PANCAKES, LLC
For 60 years, IHOP has been a leader, innovator and expert in all things breakfast, any time of day. The chain offers 65 different signature, fresh, made-to-order breakfast options, a wide selection of popular lunch and dinner items as well as meals under 600 calories. IHOP restaurants offer guests an affordable, everyday dining experience with warm and friendly service. Today, there are more than 1,750 IHOP restaurants around the world, including restaurants in all 50 states and the
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Alexandra Cano, DeVries Global, + 1 212-546-8530, ACano@devriesglobal.com