Applebee's® Neighborhood Grill + Bar Teams Up with Alex's Lemonade Stand Foundation with the Goal of Raising $1 Million to Help Fight Childhood Cancer
"Applebee's has been a valued partner since the start of the Foundation," said
The campaign will run from
- Purchase lemon-shaped pin-up cards in
- Guests get a
$5bounce back card for donations of $5or more redeemable at Applebee's restaurants from July 31, 2017through August 31, 2017
- Purchase a Lemonade Quencher made with real fruit or other frozen or flavored Lemonade refreshment to have a portion of the proceeds donated
- Participate in local events such as lemonade stands, golf tournaments, donation nights and more.
Visit Applebees.com to find your local restaurant and inquire about participation.
Statements contained in this press release may constitute forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. You can identify these forward-looking statements by words such as "may," "will," "should," "could," "expect," "anticipate," "believe," "estimate," "intend," "plan" and other similar expressions. These statements involve known and unknown risks, uncertainties and other factors, which may cause actual results to be materially different from those expressed or implied in such statements. These factors include, but are not limited to: the effect of general economic conditions; the Company's indebtedness; risk of future impairment charges; trading volatility and the price of the Company's common stock; the Company's results in any given period differing from guidance provided to the public; the highly competitive nature of the restaurant business; the Company's business strategy failing to achieve anticipated results; risks associated with the restaurant industry; risks associated with locations of current and future restaurants; rising costs for food commodities and utilities; shortages or interruptions in the supply or delivery of food; ineffective marketing and guest relationship initiatives and use of social media; changing health or dietary preferences; our engagement in business in foreign markets; harm to our brands' reputation; litigation; fourth-party claims with respect to intellectual property assets; environmental liability; liability relating to employees; failure to comply with applicable laws and regulations; failure to effectively implement restaurant development plans; our dependence upon our franchisees; concentration of Applebee's franchised restaurants in a limited number of franchisees; credit risk from IHOP franchisees operating under our previous business model; termination or non-renewal of franchise agreements; franchisees breaching their franchise agreements; insolvency proceedings involving franchisees; changes in the number and quality of franchisees; inability of franchisees to fund capital expenditures; heavy dependence on information technology; the occurrence of cyber incidents or a deficiency in our cybersecurity; failure to execute on a business continuity plan; inability to attract and retain talented employees; risks associated with retail brand initiatives; failure of our internal controls; and other factors discussed from time to time in the Company's Annual and Quarterly Reports on Forms 10-K and 10-Q and in the Company's other filings with the
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Media Contacts: Applebee's, Melissa Hariri / 818.637.3197, Melissa.Hariri@dineequity.com, Alex's Lemonade Stand Foundation; Elizabeth Romaine, email@example.com; Cohn & Wolfe on behalf of Applebee's, Alyssa Forsell / 512.542.2814, Alyssa.Forsell@CohnWolfe.com