Crispin Porter + Bogusky selected for innovative vision and
KANSAS CITY, Mo., Mar 01, 2012 (BUSINESS WIRE) --Applebee's Neighborhood Grill & Bar(R) announced today that it has
selected Crispin Porter + Bogusky (CP+B) as its U.S. agency of record.
The world's largest casual dining chain selected CP+B for its
breakthrough creative style, proven ability to deliver added relevance
to big brands and passion for driving results. The new agency will help
accelerate the momentum Applebee's has built around its brand.
"This will be a powerful partnership," said Becky Johnson, Applebee's
senior vice president, marketing and culinary. "Applebee's is an iconic
brand and CP+B is known for its ability to make big brands even more
compelling. They offer exactly what we're looking for: a business
partner that values innovative ideas and bold execution. They're just
the agency to help us bring our neighborhood story to life in a fresh
and relevant way."
"Applebee's is a great American brand. They invented casual dining as we
know it. This is a huge and exciting opportunity to collaborate with
them on their newest chapter," said Andrew Keller, CEO, CP+B.
CP+B is well experienced working with large, global retail brands. The
firm's client list includes Microsoft, Best Buy, Domino's Pizza, Kraft,
American Express, Old Navy and Coke Zero. The agency carries the
distinction of winning the Grand Prix at the Cannes International
Advertising Festival in every major category. CP+B, Boulder, Colo., will
serve as Applebee's lead agency for all integrated marketing
communications. This partnership does not impact the brand's media
agency, Universal McCann.
"CP+B excels at helping consumers see long-standing, highly-respected
brands in a new and captivating way," said Johnson. "They help capture
the essence behind beloved brands."
Applebee's previous agency was McCann Erickson, New York.
is the world's largest casual dining chain, with approximately 2,000
locations in 49 states, 16 countries and one U.S. territory. Based in
Kansas City, Mo., Applebee's takes pride in providing a welcoming,
neighborhood environment where everyone can enjoy the dining experience.
Applebee's Neighborhood Grill & Bar(R) is a DineEquity, Inc. (NYSE: DIN)
brand, and is franchised and operated by Applebee's Services, Inc. and
Nancy Mays, 818-859-3879/913-890-0720