Applebee's Offers Weight Watchers-Endorsed Dishes Featuring Steak,
Shrimp and Chicken - all 12 PointsPlus(R) value or
KANSAS CITY, Mo., Feb 22, 2012 (BUSINESS WIRE) --Applebee's and Weight Watchers are celebrating their continued
partnership with the introduction of three new entrees, each featuring a
full portion of steak, shrimp or chicken. Recently, the two
organizations, whose agreement began in 2004, extended their partnership.
Applebee's is the only national restaurant chain to feature Weight
Watchers-endorsed menu selections.
The three new Weight Watchers dishes are:
Creamy Parmesan Chicken (Weight Watchers PointsPlus value:
12): Applebee's juicy grilled chicken breast with creamy au
gratin Parmesan sauce, served with steamed spinach and mushroom rice
Grilled Jalapeno-Lime Shrimp (Weight Watchers PointsPlus value:
8): A hearty portion of grilled chipotle lime shrimp and
black bean corn salsa tossed with lime juice and chopped cilantro,
served on a mix of grilled zucchini, marinated tomatoes, onions & red
peppers with steamed white rice.
Cabernet Mushroom Sirloin (Weight Watchers PointsPlus value:
12): Applebee's 7 oz. grilled House Sirloin with sautéed
Portobello mushrooms & onions in a Napa Valley Cabernet sauce with
steamed herbed potatoes and garlic broccoli.
"Weight Watchers is excited to continue working with Applebee's to
provide these three new endorsed menu items," said Dave Burwick,
President, North America of Weight Watchers International. "These
flavorful and satisfying items are a great way for Weight Watchers
members, or anyone seeking better for you options, to easily make
healthier decisions while dining out."
Nearly three-quarters of consumers say they are trying to eat healthier
now at restaurants than they did two years ago, and a majority of
restaurants agree that customers are ordering more such items, according
to the National Restaurant Association's 2012 Restaurant Industry
Forecast, released earlier this month.
"Applebee's continues to give our guests what they want: smarter choices
that taste great," said Mike Archer, president of Applebee's Services,
Inc. "For guests who are Weight Watchers members, as well as those
looking for smarter options, these new Weight Watchers dishes deliver."
All three Applebee's selections feature PointsPlus values
assigned through Weight Watchers PointsPlus program, which
goes far beyond traditional calorie counting to give people the edge
they need to lose weight and keep it off in a fundamentally healthier
is the world's largest casual dining chain, with approximately 2,000
locations in 49 states, 16 countries and one U.S. territory. Based in
Kansas City, Mo., Applebee's takes pride in providing a welcoming,
neighborhood environment where everyone can enjoy the dining experience.
Applebee's Neighborhood Grill & Bar(R) is a DineEquity, Inc. (NYSE: DIN)
brand, and is franchised and operated by Applebee's Services, Inc. and
About Weight Watchers International, Inc.
Weight Watchers International, Inc. is the world's leading provider of
weight management services, operating globally through a network of
Company-owned and franchise operations. Weight Watchers holds over
45,000 meetings each week where members receive group support and learn
about healthy eating patterns, behavior modification and physical
activity. WeightWatchers.com provides innovative, subscription weight
management products over the Internet and is the leading Internet-based
weight management provider in the world. In addition, Weight Watchers
offers a wide range of products, publications and programs for those
interested in weight loss and weight control.
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50175916&lang=en
Derek Farley, 704-941-7353