Experience the Magic of Dr. Seuss' The Lorax through Free IHOP
Seed-Embedded Bookmarks and Special Menu for a Limited Time Only
GLENDALE, Calif., Feb 21, 2012 (BUSINESS WIRE) --IHOP(R), one of America's favorite restaurants for breakfast,
lunch and dinner, is celebrating messages of hope across the country in
partnership with Universal Partnerships & Licensing (UP&L) in support of
Universal Pictures and Illumination Entertainment's Dr. Seuss' The
Lorax, which arrives in theaters nationwide on March 2.
In keeping with the animated adventure's theme that one person can make
a difference, IHOP is distributing three million limited-edition
bookmarks embedded with seed paper that can be planted to flourish
across a range of climates and forest conditions. The bookmarks are
available for children ages 3 to 12, while supplies last. Adding to the
excitement, IHOP is rolling out a movie-inspired, limited time menu for
guests of all ages, featuring The Lorax's Breakfast, Pipsqueak's
Breakfast, or Mac 'N Cheese & Truffula Trees.
"The Lorax encourages us all to be good stewards to Mother Earth," said
Natalia Franco, senior vice president, marketing for IHOP. "Our
limited-edition bookmarks give families a fun and easy way to work
together to make the environment three million trees stronger. In
addition, with help from Education.com, we're excited to offer guests
family-friendly tips that inspire a greater appreciation for trees and
show how even the smallest acts of kindness and respect toward the
environment can make a big difference."
Families can continue their discussions about Dr. Seuss' The Lorax's
call to action with help from original online content created by the
parenting experts at Education.com. Download "10 Easy Ways Your Family
Can Be More Friendly to the Environment" and "10 Fascinating Facts About
Trees" by visiting www.ihopandthelorax.com.
"Education.com is proud to support IHOP's campaign to give families the
tools and inspiration to do more for the environment," said Danielle
Wood, Editor-in-Chief from Education.com. "Sometimes it is hard to know
where to start the discussion with kids about such a big topic, but
IHOP's invitation to plant 3 million trees is a great opportunity for
parents and kids to take small steps that can lead to a big impact."
The celebration continues with unique new menu items that extend the
movie experience in ways only IHOP can deliver. The Lorax's Breakfast
includes an order of Green Eggs and Ham (eggs scrambled with creamed
spinach) served with a choice of buttermilk pancakes, Truffula Chip
Pancakes (whole wheat pancakes filled with rainbow sprinkles and topped
with more sprinkles and creamy strawberry yogurt) or a Rooty Tooty
Bar-Ba-Looty Cone Cake (a fluffy pancake with blueberries in a crispy
waffle cone, topped with blueberry compote and sprinkled with powdered
sugar). For guests ages 12 and under, two new items headline the
Lorax-inspired menu: Pipsqueak's Breakfast, a kid-sized version of The
Lorax's Breakfast, and an order of Kraft(R) Mac 'N Cheese &
Truffula Trees (broccoli florets). Like all items on IHOP's Just for
Kids menu, these meals clock in at under 600 calories.
To find your local IHOP and learn more about how Dr. Seuss' The Lorax
is coming to life at IHOP, visit www.ihopandthelorax.com.
Spark Alliance Marketing helped IHOP in the development and
implementation of the Lorax/IHOP promotion.
For 53 years, the IHOP family restaurant chain has served its world
famous pancakes and a wide variety of breakfast, lunch and dinner items
that are loved by people of all ages. IHOP offers its guests an
affordable, everyday dining experience with warm and friendly service.
As of September 30, 2011, there were 1,532 IHOPs in 50 states and the
District of Columbia, as well as in Canada, Guatemala, Mexico, Puerto
Rico and the U.S. Virgin Islands. Under the licensed name IHOP at HOME(R)
consumers can also enjoy a line of premium breakfast products available
at leading retailers. IHOP restaurants are franchised and operated by
Glendale, Calif.-based International House of Pancakes, LLC and its
affiliates. International House of Pancakes, LLC is a wholly-owned
subsidiary of DineEquity, Inc. (NYSE: DIN).
ABOUT DR. SEUSS' THE LORAX
From the creators of Despicable Me and the imagination of Dr.
Seuss comes the much anticipated feature Dr. Seuss' The Lorax, a
3D-CG adaptation of the classic tale of a forest guardian who shares the
enduring power of hope. The animated adventure follows the journey of a
12-year-old as he searches for a real Truffula Tree, the one thing that
will enable him to win the affection of the girl of his dreams. To get
it he must find the story of the Lorax, the acerbic yet charming
character who fights to protect his world.
Lending their vocal talents to the project are Danny DeVito as the
iconic title character of the Lorax and Ed Helms as the enigmatic
Once-ler. Also bringing their voices to the adventure are global
superstars Zac Efron as Ted, the idealistic youth who searches for the
Lorax, and Grammy Award winner Taylor Swift as Audrey, the girl of Ted's
dreams. Rounding out the cast are Rob Riggle as the villain O'Hare,
Jenny Slate as Ted's protective mother and beloved actress Betty White
as Ted's wise Grammy Norma.
Dr. Seuss' The Lorax is the third feature created by Universal
Pictures and Illumination Entertainment (Despicable Me, Hop).
Vickie Fite/Sarah Stanley