Vets and Active Duty Military Share Day With Friends, Family at Applebee's
LENEXA, KS, Nov 12, 2009 (MARKETWIRE via COMTEX) -- More than 1,000,000 members of the military spent Veterans Day at
their neighborhood Applebee's Grill & Bar yesterday, enjoying
friends, family -- and a free entree. Applebee's saluted veterans and
active duty military for their service and sacrifice by honoring them
with free food in all of the nearly 1,900 restaurants across the
"Applebee's is honored to have played a role in this national day of
respect and remembrance," said Mike Archer, president, Applebee's
Services, Inc. "We are proud to lead the way in saluting veterans on
their day of honor."
In most of the nearly 1,900 neighborhood Applebee's, lines formed
before the doors opened, tables were packed, and members of the
military met with old friends and made new ones.
"All day, veterans and active-duty from across generations shared
stories from their time in the service," said Sam Rothschild, senior
vice president of operations, Applebee's. "The day turned into a
military reunion at Applebee's in neighborhoods across the country.
We're proud to have opened our doors for the brave men and women of
After the meal, guests visited Applebee's online neighborhood at
facebook and commented on the experience:
"I waited in line at the Applebee's in Dover for about 10 minutes and
I was seated at the bar as I was alone. My solitude ended immediately
since I was surrounded by many military peeps some still serving in
the Air Force, and Navy at DAFB. Applebee's fed me like my mother
would if she was providing the meal. We had a wonderful time thanks
to Applebee's!!!" Jim B. -- Dover, Delaware.
"As a Vet, I was able to join a Vietnam Vet and share stories while
sitting 5 feet from a World War II vet. It was a once in a lifetime
experience that would not have taken place without your kindness."
Marcia S. -- Greensville, South Carolina.
Military personnel could select from six of Applebee's top menu
items. The most popular item? Applebee's 7 oz. House Sirloin. More
than 410,000 vets and active duty military enjoyed a steak on the
house as thanks for their service. In second place, behind the
Applebee's sirloin was the Fire Pit Bacon Cheeseburger, with more
than 250,000 veterans and active duty military selecting it. Third
place? Three Cheese Chicken Penne.
To hear from guests about the event, visit us on
For more information about Veterans Day at Applebee's, visit
About Applebee's Services, Inc.
Applebee's Services, Inc. and its affiliates, franchise and operate
restaurants under Applebee's Neighborhood Grill & Bar and is a
DineEquity, Inc. (NYSE: DIN) brand. As of June 30, 2009, there were
1,994 Applebee's restaurants operating system-wide in 49 states, 16
international countries and one U.S. territory, of which 400 were
company-owned. Additional information on Applebee's can be found at
the company's website (www.applebees.com).
Applebee's Services Inc.
SOURCE: Applebee's Services, Inc.