Online Contest and Sweepstakes Will Honor Neighborhood Heroes
LENEXA, KS, Jun 09, 2009 (MARKETWIRE via COMTEX) -- Real heroes are the people making a real difference in our lives and
neighborhoods every day. They don't ask for thanks, but Applebee's
believes they've earned it. To celebrate and recognize those who play
instrumental roles in the lives of others, the company today
announced the Applebee's Realburgers(TM) for Real Heroes contest and
"Maybe it's the neighbor who mows your lawn, or the last-minute
babysitter who always comes through in a pinch, or perhaps it's the
friend who drives you to the doctor's appointment," said Rebeca M.
Johnson, senior vice president, marketing and culinary for
Applebee's. "No matter who you value as a real hero in your life,
these are the people who make a real difference in our neighborhoods.
And now, we're giving consumers an easy way to recognize these
Now through July 5, 2009, people can nominate their real heroes by
visiting www.applebees.com/realheroes and sharing a story about
someone who's made a lasting difference in their life. Everyone who
nominates a hero will be entered into a weekly sweepstakes drawing
for Applebee's gift cards. Applebee's will post the stories of 10
hero finalists on its Web site between July 15 and July 23, 2009.
Through an online vote during the same period, voters will determine
Applebee's National Real Hero. In addition to some much-deserved
recognition, the Grand Prize Winner also will receive $5,000 and a
year's worth of free Applebee's Realburgers(TM).(1)
In late April, Applebee's introduced its fresh new Realburgers --
burgers that are big, messy, and always slammed with flavor. The
lineup includes three guest favorites and three all-new burgers: the
Surf & Turf Burger, the Fire Pit Bacon Burger, and the Steakhouse
Burger with A-1(R)(2) Steak Sauce. All six of the Applebee's
Realburgers are now available on the Applebee's "2 for $20" menu.
"We call them Realburgers because there is nothing fussy or fake
about them. From the split top bakery bun, to the 100 percent fresh
ground chuck, to the unique cooking method, our Realburgers are the
real deal -- much like the people we want to celebrate through this
contest. We're looking for real heroes who make a real difference in
the lives of others. The Applebee's Realburgers for Real Heroes
contest and sweepstakes is a great way of recognizing their
contributions to Applebee's neighborhoods around the country,"
No purchase necessary to enter or win. Participants must be 13 years
of age at time of entry. Sweepstakes starts June 7, 2009, and ends
July 5, 2009. Grand Prize Contest starts July 15, 2009, and ends
July 23, 2009. For official sweepstakes, contest rules and more
information about Applebee's Realburgers for Real Heroes contest and
sweepstakes, visit www.applebees.com/realheroes.
About Applebee's Services, Inc.
Applebee's Services Inc., and its affiliates, franchise and operate
restaurants under Applebee's Neighborhood Grill & Bar and is a
DineEquity, Inc. (NYSE: DIN) brand. As of March 31, 2009, there were
1,992 Applebee's restaurants operating system-wide in 49 states, 16
international countries and one U.S. territory, of which 401 were
company-owned. Additional information on Applebee's can be found at
the company's website (www.applebees.com).
(1) Awarded in the form of one $500 Applebee's gift card
(2) A-1(R) is a registered trademark of Kraft Foods
SOURCE: Applebee's Services, Inc.