News Release
| Shortcake Makes Its Breakfast Debut at IHOP |
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GLENDALE, CA, Feb 11, 2008 (MARKET WIRE via COMTEX News Network) -- Make shortcake your next stack with new Shortcake Pancakes from IHOP, one of America's favorite restaurants for breakfast, lunch and dinner. IHOP's Shortcake Pancakes are new biscuit-flavored pancakes layered with fruit compote and topped with creamy whipped topping and will be featured at IHOP restaurants around the country from now through April 6. "Like IHOP's traditional buttermilk pancakes, shortcake is a beloved American staple," said Carolyn O'Keefe, IHOP's senior vice president, marketing. "The chefs at IHOP have used their pancake expertise to marry the flavors of pancakes and shortcake together for an unbeatable combination we know our guests will love." Although strawberry shortcake -- the quintessential version of this sweet dish -- is an American classic, the origins of the treat date back to 16th century England. Traditional shortcake is, in fact, not really cake at all but is actually a sweet biscuit with a fruit filling and topping. It is believed that early Americans preferred their shortcake with blueberries, but today it is served with a variety of fruit fillings. It was not until the 1850s that strawberry shortcake became particularly popular in the United States and evolved into a cookbook staple shortly thereafter. Whatever their favorite topping, guests can enjoy IHOP's Shortcake Pancakes for a limited time at participating locations. Shortcake Pancake combos, featuring eggs and the guests' favorite breakfast meats, start at $4.99 and include two biscuit-flavored pancakes layered with a choice of blueberry, strawberry or country apple fruit compote and crowned with creamy whipped topping. Pricing may vary by location. For more information or to find an IHOP restaurant near you, please visit www.ihop.com. ABOUT IHOP For 50 years, the IHOP family restaurant chain has served its world famous pancakes and a wide variety of breakfast, lunch and dinner items that are loved by people of all ages. IHOP offers its guests an affordable, everyday dining experience with warm and friendly service. The first IHOP opened in Toluca Lake, Calif. in 1958, and as of December 31, 2007, there were 1,344 IHOPs in 49 states, the U.S. Virgin Islands, Canada and Mexico. IHOP restaurants are franchised and operated by Glendale, Calif.-based IHOP, a subsidiary of IHOP Corp. (NYSE: IHP). Jennifer Pendergrass IHOP 818-637-3603 SOURCE: IHOP |