News Release View printer-friendly version | | << Back |  | | Applebee's(R) Delivering 1,200 Pounds of Thanks to Vets on May 1 | | Applebee's Thank You Movement 2.6 Million Strong
Apr 30, 2012 (BUSINESS WIRE) --Applebee's:
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WHAT:
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Applebee's team members are delivering 101,000 thank you cards from
guests at its 1,900 U.S. restaurants to the nation's military as
part of the Thank You Movement and in recognition of Military
Appreciation Month.
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Veterans at the Disabled American Veterans headquarters on May 1
will be the first to receive the 1,200 pounds of thanks from
Applebee's guests.
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To date, Applebee's Thank You Movement has collected more than 2.6
million texts, posts and videos, expressing thanks to the country's
servicemen and women.
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WHEN:
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Tuesday, May 1, 2012
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11:45 a.m. EST (LIVE)
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DAV Headquarters
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3726 Alexandria Pike
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Cold Spring, KY 41076
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WHO:
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Available for interviews:
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-- Veterans at DAV headquarters receiving the 101,000 thank you cards
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-- Applebee's team members delivering the cards
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-- Marc Burgess, DAV national headquarters executive director
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-- Al McMichael, former 14th sergeant major of the Marine Corps,
member of Pinnacle Five, an organization of senior enlisted members
of all military branches
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-- Mike Scanlon, CEO, Thomas & King, Applebee's franchise partner
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FEED DATE:
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Tuesday, May 1, 2012
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4:30 - 500 PM ET
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Ku Digital: Galaxy 17 Transponder 13 Slot 1 6mhz
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Symbol 3.9787, Data 5.5, FEC 3/4
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Downlink frequency: 11945H
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The feed will include:
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-- Applebee's team members delivering 101,000 thank you cards to
veterans at DAV headquarters.
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-- Veterans' reactions to the cards.
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-- DAV Executive Director Marc Burgess on how the cards will be
shared with veterans nationwide.
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-- Comments from Pinnacle Five's Al McMichael on what a "thank you"
means to a veteran.
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-- Thomas & King CEO Mike Scanlon discussing Applebee's role in
thanking the nation's military.
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About Applebee's
Applebee's (www.applebees.com)
is the world's largest casual dining chain, with approximately 2,000
locations in 49 states, 16 countries and one U.S. territory. Based in
Kansas City, Mo., Applebee's takes pride in providing a welcoming,
neighborhood environment where everyone can enjoy the dining experience.
Applebee's Neighborhood Grill & Bar(R) is a DineEquity, Inc. (NYSE: DIN)
brand, and is franchised and operated by Applebee's Services, Inc. and
its affiliates.
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50257734&lang=en
SOURCE: Applebee's
DFPR
Derek Farley, 704-941-7353
derek@dfpr.com
or
Tom
Beyer, 480-358-8135
tom@dfpr.com
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