IHOP is First National Restaurant Brand to Bring Full Line of Syrups
to Grocery Shelves
GLENDALE, Calif., Apr 24, 2012 (BUSINESS WIRE) --Everyone loves pancakes, and no one knows better than breakfast icon IHOP(R)
that great tasting syrup makes for great tasting pancakes. This is why
IHOP has announced the launch of new IHOP at HOME(R) Syrups,
a full line of syrups that could only come from IHOP, featuring
Original, Lite, Sugar Free, as well as signature Rooty Tooty Fresh 'N
Fruity(R) Strawberry, and Rooty Tooty Fresh 'N Fruity Blueberry.
"The launch of our new IHOP at HOME Syrups marks another phase in our
strategy to further bring IHOP awareness to consumers," said Natalia
Franco, IHOP's senior vice president, marketing. "The best way to
experience IHOP is at one of our restaurants; with our new IHOP at HOME
Syrups, we're bringing our unique flavors to guests who wish to enjoy
the IHOP experience in between their visits to our restaurants."
Starting today, the new lineup of IHOP at HOME syrups can be found in
the syrup aisle at retail, mass merchandisers and grocery outlets
nationwide. IHOP at HOME syrups are not available at IHOP restaurants.
"We feel extremely privileged to be partnering with IHOP to introduce
IHOP at HOME Syrups, the most exciting new product to enter the syrup
category in years," said Daniel Werther, CEO of Sorbee International,
LLC, which holds the licensing rights to produce and distribute IHOP at
HOME Syrups. "Consumers love the IHOP brand and these new syrups deliver
a combination of taste, quality and variety that is second to none."
For more information about IHOP at HOME, visit www.IHOPatHOME.com,
or like us on Facebook at www.facebook.com/IHOPatHOME.
For 53 years, the IHOP family restaurant chain has served its world
famous pancakes and a wide variety of breakfast, lunch and dinner items
that are loved by people of all ages. IHOP offers its guests an
affordable, everyday dining experience with warm and friendly service.
As of December 31, 2011, there were 1,550 IHOPs in 50 states and the
District of Columbia, as well as in Canada, Guatemala, Mexico, Puerto
Rico and the U.S. Virgin Islands. Under the licensed name IHOP at HOME
consumers can also enjoy a line of premium breakfast products available
at leading retailers nationwide. IHOP restaurants are franchised and
operated by Glendale, Calif.-based International House of Pancakes, LLC
and its affiliates. International House of Pancakes, LLC is a
wholly-owned subsidiary of DineEquity, Inc. (NYSE: DIN).
Sorbee International, LLC is a 35 year old developer, marketer and
distributor of branded condiment, confection and snack products
worldwide. The company markets its own confection brands (Sorbee(R) and
DreamCandy(TM)) as well as those of major consumer-oriented companies
through licenses. Sorbee's products are available in North America at
grocers, mass merchandisers, club stores, convenience outlets, drug
stores, specialty stores and via the Internet. Sorbee International, LLC
is a wholly-owned subsidiary of Werther Partners, LLC.
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IHOP at HOME