Survey Shows Majority of Social Media Users Cheer for Their Teams
KANSAS CITY, Mo., Mar 13, 2012 (BUSINESS WIRE) --The final weeks of the college basketball season means buzzer beaters,
upsets and underdogs. With Applebee's
Fan Fanatics contest, the March tournament means something else
fans: time to trash talk, cheer online - and win.
Half (51 percent) of Americans who use social media root for their
favorite sports teams in a variety of ways online, including cheering on
their favorite players and teams, following fan pages or simply "talking
smack," according to a recent survey* conducted online by Harris
Interactive on behalf of Applebee's.
Applebee's is inviting its millions of Facebook
fans to do all of that with its Fan Fanatics contest, which
rewards the biggest fans with the best chances to win thousands in
Applebee's gift cards.
Fan Fanatics can accumulate points for the following simply by visiting Applebee's
main Facebook fan page and the nearly 1,500 local neighborhood
Applebee's Facebook fan pages:
Shout Out: One (1) point every time a Fan Fanatic sends a post
Photo Upload: Ten (10) points for every photo a Fan Fanatic uploads
Twitter Share: One (1) point each time a Fan Fanatic tweets about
"Applebee's brand page has an app that shares fans' shout outs, uploaded
pics and tournament tweets. Fans also can root for their teams on
Applebee's 1,500 local restaurant Facebook pages and their posts will be
seen by fans across the country," said Jill McFarland, senior manager of
digital and social media for Applebee's Services, Inc. "Fan Fanatics
rewards super fans for their team spirit and invites them to cheer on
their favorite college hoops team at their local Applebee's."
Applebee's will reward top fans with Applebee's gift cards following
each round of the basketball tournament. Those with the highest scores
will receive $20 gift cards in the early rounds and $50, $100 or$250 in
later rounds. The overall winner will receive a $500 Applebee's gift
card following the April 2 college basketball championship.
Applebee's makes connecting with friends during games even easier with a
customized invitation on its Facebook fan page. Applebee's fans can send
Watch Here" invite, with time, date, Applebee's location - and
even a personalized message - for watching their favorite team.
Scheduling a party is a breeze and the new feature lets Applebee's fans
keep track of the watching events they're hosting, attending, or both.
The invite feature also allows fans to buy friends digital gift cards,
which can be sent instantly to get the fun started.
Applebee's guests can see all tournament games live at nearly 1,900
Applebee's nationwide, most of which are open until midnight or later.
Guests can cheer on their local teams and perennial powerhouses at their
neighborhood Applebee's, which offer ample bar seating and many flat
Check with local restaurants for specific game times and showings. Visit http://applebees.com/about-us/catch-the-games
for game-day specials.
No purchase necessary to win. To view official contest rules, visit the Fan
Fanatics Facebook page.
is the world's largest casual dining chain, with approximately 2,000
locations in 49 states, 16 countries and one U.S. territory. Based in
Kansas City, Mo., Applebee's takes pride in providing a welcoming,
neighborhood environment where everyone can enjoy the dining experience.
Applebee's Neighborhood Grill & Bar(R) is a DineEquity, Inc. (NYSE: DIN)
brand, and is franchised and operated by Applebee's Services, Inc. and
This survey was conducted online within the United States by Harris
Interactive on behalf of Applebee's from March 6 - 8, 2012 among 2,254
adults ages 18 and older, of whom, 1,600 use social media. This online
survey is not based on a probability sample and therefore no estimate of
theoretical sampling error can be calculated. For complete survey
methodology, including weighting variables, please contact Derek Farley
with DFPR, 704-941-7353.
About Harris Interactive
Harris Interactive is one of the world's leading custom market research
firms, leveraging research, technology, and business acumen to transform
relevant insight into actionable foresight. Known widely for the Harris
Poll and for pioneering innovative research methodologies, Harris offers
expertise in a wide range of industries including healthcare,
technology, public affairs, energy, telecommunications, financial
services, insurance, media, retail, restaurant, and consumer package
goods. Serving clients in over 215 countries and territories through our
North American and European offices and a network of independent market
research firms, Harris specializes in delivering research solutions that
help us - and our clients - stay ahead of what's next. For more
information, please visit www.harrisinteractive.com.
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Derek Farley, 704-941-7353