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Applebee's(R) Launches Digital Gift Cards in the Virtual Neighborhood
Give Instantly, Get Instantly, Anytime With Applebee's New Digital Gift Cards, Now Available on Applebees.com and Applebee's Facebook Fan Page

LENEXA, KS, Sep 14, 2010 (MARKETWIRE via COMTEX) --

The virtual neighborhood just got bigger, as Applebee's launches Digital Gift Cards, allowing people to buy and send electronic gift cards online via Applebees.com and Applebee's Facebook Fan Page. Applebee's Neighborhood Grill & Bar, the world's largest casual dining restaurant chain, is the first in its industry to make digital gift cards available on Facebook as well as its own Web site.

Applebee's Digital Gift Cards allow gift givers to personalize the card with everything from a photo to a recorded message.

The full line up of features for Applebee's Digital Gift Cards includes:

-- Buy and send online instantly, 24/7
-- Record personalized voice or video message
-- Send to mobile device and to e-mail address
-- Post on Facebook
-- Customize with photos and personal messages
-- Text notifications and receipts
-- Ability to purchase for future delivery
-- Purchase at www.applebees.com and on Applebee's Facebook Fan Page
-- Cost-effective, no shipping, handling fees

"Applebee's Digital Gift Cards are an easy way to give friends and family more of the food they crave," said Mike Archer, president, Applebee's Services, Inc. "They're instant, personal -- and a lot of fun for the people who receive them."

Digital gifting is quickly becoming a preferred way of buying and delivering gifts, according to a Gifting Study 2010 from Unity Marketing, a consumer behavior research firm. The Internet ranks as the second most favored destination for gift shoppers, second only to traditional retailer outlets.

Traditional plastic gift cards and/or customized gift cards are still available on www.applebees.com. Applebee's Digital Gift Cards have no fees, never expire and are redeemable at nearly 1900 U.S. and Canadian Applebee's locations.

About Applebee's Applebee's (www.applebees.com) is the world's largest casual dining chain, with 2,000 locations in 49 states, 16 countries and one U.S. territory. Based in Lenexa, Kan., Applebee's takes pride in providing a welcoming, neighborhood environment where everyone can enjoy the dining experience.

Applebee's Services, Inc., and its affiliates franchise and operate restaurants under Applebee's Neighborhood Grill & Bar(R) and are a DineEquity, Inc. (NYSE: DIN) brand.

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SOURCE: Applebee's