2010 News Releases

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02/02/10Celebrity Wake Up Calls and National Online Contest Round Out Awareness Efforts for IHOP's National Pancake Day
Children's Miracle Network and IHOP Leave No Spatula Unturned Hoping to Raise $1.75 Million for Children's Hospital Programs Nationwide GLENDALE, CA, Feb 02, 2010 (MARKETWIRE via COMTEX) -- With pancake parties taking place throughout the country, Children's Miracle Network balloon sales going through the roof at IHOP restaurants nationwide, public service announcements starring NFL Hall of Famer Steve Young airing across the country, and a strong buzz in support of National Pancake Day, one wo... 
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02/01/10Newly Crowned Miss America 2010 to Serve as Spokesperson for IHOP's National Pancake Day Celebration
Caressa Cameron Commits to Help Raise $1.75 Million for Children's Miracle Network as IHOP Goes Up, Up and Away for National Pancake Day GLENDALE, CA, Feb 01, 2010 (MARKETWIRE via COMTEX) -- Immediately following her crowning as Miss America 2010 on Saturday, Caressa Cameron announced that she will serve as spokesperson for IHOP's fifth National Pancake Day celebration benefitting Children's Miracle Network. Hoping to raise more than $1.75 million for children's hospital programs, IHOP will g... 
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02/01/10DineEquity, Inc. to Hold Fourth Quarter 2009 Investor Conference Call on March 3rd
GLENDALE, CA, Feb 01, 2010 (MARKETWIRE via COMTEX) -- DineEquity, Inc. (NYSE: DIN), the parent company of Applebee's Neighborhood Grill & Bar and IHOP Restaurants, today announced that it will release fourth quarter and fiscal 2009 financial results and issue 2010 financial performance guidance on Wednesday, March 3, 2010 before the market opens. The Company will host an investor conference call to discuss its fourth quarter and fiscal 2009 financial results and 2010 performance guida... 
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01/19/10Applebee's Names Dawn Bullen Vice President of Marketing
Experienced Marketing Executive to Oversee Advertising, Media Planning LENEXA, KS, Jan 19, 2010 (MARKETWIRE via COMTEX) -- Applebee's Services, Inc. announced today that Dawn Bullen has been named vice president, marketing. Bullen brings 18 years of experience to Applebee's, where she will be responsible for all national marketing, advertising, media planning and buying as well as neighborhood activation. Bullen will report to Rebeca Johnson, senior vice president, marketing and culinary. Bef... 
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01/04/10New Year's Resolutions Never Tasted So Good
Applebee's Launches "Unbelievably Great Tasting & Under 550 Calories" Menu LENEXA, KS, Jan 04, 2010 (MARKETWIRE via COMTEX) -- Great taste or lower calories? At Applebee's, guests can have their "steak" and eat it too. The world's largest casual dining chain announces the launch of its groundbreaking menu featuring five unbelievably tasty entrees, all under 550 calories. The "Unbelievably Great Tasting & Under 550 Calories" menu marks a first for casual dining chains, offering guest... 
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01/04/10All You Can Eat Pancakes Return to IHOP
Ring in the New Year With Popular Pancake Promotion Starting at $4.99 GLENDALE, CA, Jan 04, 2010 (MARKETWIRE via COMTEX) -- As the nation rings in 2010 and all the potential and promise that a new year brings, IHOP, one of America's favorite restaurants for breakfast, lunch and dinner, is giving guests another reason to celebrate. Any time of day now through February 21, IHOP invites guests to enjoy their fill of its world-famous buttermilk pancakes. "Our guests know they can count on IHOP to... 
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Disclaimer. All press releases and other materials presented or released to the financial community that are contained on this Web site were, to the best of DineEquity's knowledge, timely and accurate when issued. However, the passage of time can render information stale, and you should not rely on the continued accuracy of any such material beyond the date of issuance. DineEquity, Inc. has no responsibility to update any information contained in any such material. You should carefully check the dates of issuance of the material contained in this Web site.



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