SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
Pursuant to Section 13 or 15(d)
of the Securities Exchange Act of 1934
Date of report (Date of earliest event reported): March 9, 2017
(Exact Name of Registrant as Specified in Charter)
|(State or other jurisdiction
of incorporation or organization)
|450 North Brand Boulevard, Glendale, California||91203-2306|
|(Address of principal executive offices)||(Zip Code)|
(Registrants telephone number, including area code)
Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the Registrant under any of the following provisions (see General Instruction A.2. below):
|☐||Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)|
|☐||Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)|
|☐||Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))|
|☐||Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))|
|Item 8.01||Other Events|
On March 9, 2017, the Corporation issued a press release announcing the appointment of John C. Cywinski as President, Applebees Business Unit, effective immediately. A copy of the press release is attached hereto as Exhibit 99.1 and is incorporated herein by reference.
|Item 9.01.||Financial Statements and Exhibits.|
|99.1||Press Release announcing appointment of President, Applebees Business Unit, dated March 9, 2017|
Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned thereunto duly authorized.
|Date: March 9, 2017|| |
Bryan R. Adel
Senior Vice President, Legal, General
Counsel and Secretary
|99.1||Press Release announcing appointment of President, Applebees Business Unit, dated March 9, 2017.|
DineEquity, Inc. Announces John Cywinski as President of Applebees
25-Year Industry Veteran and Former Applebees Chief Marketing Officer
Returns to Casual Dining Category Leader
GLENDALE, Calif. -- March 9, 2017 -- DineEquity, Inc., the parent company of Applebees Neighborhood Grill & Bar® and IHOP® restaurants, today announced that John Cywinski has been appointed President, Applebees, effective today.
John most recently served as Executive Vice President of Strategic Innovation and Marketing at Brinker International, parent company of Chilis Grill & Bar and Maggianos Little Italy. Prior to Brinker, John was at Yum! Brands from 2010 to 2014, where he was the President of KFCs $4.4 billion, 4,400 restaurant U.S. business. Before joining Yum! John spent four years as a franchisee himself, owning and operating successful Dunkin Donuts and Sonic restaurants in Chicago; he has since sold all of his restaurants.
From 2001 to 2006, John served as the chief marketing officer of Applebees, where he led all aspects of brand strategy and positioning including, marketing, culinary and menu strategies, while spearheading innovative initiatives like Applebees Carside To Go, a 5-year alliance with Weight Watchers, and the Eatin Good In The Neighborhood ad campaign. Previously, John served as Vice President of U.S. Brand Strategy for McDonalds Corporation, President of Buena Vista Pictures Marketing for The Walt Disney Company and led U.S. Marketing for Burger King. John started his career with Leo Burnett Advertising in Chicago.
We are pleased that John is rejoining the Applebees team, this time as brand president, said Richard J. Dahl, DineEquitys Chairman and Interim Chief Executive Officer. John is a highly-regarded industry veteran with more than 25 years of leadership experience, including leading quick service and casual dining brands. Importantly, he is in the unique position of being able to provide extensive industry experience and a fresh innovative perspective to the Applebees business, while already having a deep understanding and appreciation of the brand and strong collaborative relationships with its franchise community. Through his previous work with KFC and Applebees, John has proven his ability to work with franchisees to revitalize a brand, and we couldnt imagine a better fit to lead Applebees turnaround.
Continued Dahl, Applebees is an iconic brand, number one in its category, with a broad footprint and sophisticated franchisee base. While the business, like the category, is going through a challenging period, we are confident that we can improve performance and drive long-term growth again under Johns leadership. DineEquitys highly-franchised model continues to generate significant cash flow, which will enable us to make substantial investments in the brand, and we are thrilled to have John on board to guide our growth initiatives.
Im thrilled to be back at Applebees, where I was previously part of a terrific senior team and franchise community that led the transformation of the company, said Cywinski. This is a very meaningful homecoming for me and Im looking forward to partnering with Applebees franchisees as well as the Applebees and DineEquity teams to unlock the growth within this great brand. I am both proud and humbled to have this opportunity and Im committed to working tirelessly with all partners to reestablish Applebees excellence and leadership in the category.
About DineEquity, Inc.
Based in Glendale, California, DineEquity, Inc. (NYSE: DIN), through its subsidiaries, franchises restaurants under the Applebees Neighborhood Grill & Bar brand and franchises and operates restaurants under the IHOP brand. With more than 3,700 restaurants combined in 18 countries and 3 U.S. territories and approximately 400 franchisees, DineEquity is one of the largest full-service restaurant companies in the world. For more information on DineEquity, visit the Companys website located at www.dineequity.com.
Statements contained in this press release may constitute forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. You can identify these forward-looking statements by words such as may, will, should, could, expect, anticipate, believe, estimate, intend, plan and other similar expressions. These statements involve known and unknown risks, uncertainties and other factors, which may cause actual results to be materially different from those expressed or implied in such statements. These factors include, but are not limited to: the effect of general economic conditions; the Companys indebtedness; risk of future impairment charges; trading volatility and the price of the Companys common stock; the Companys results in any given period differing from guidance provided to the public; the highly competitive nature of the restaurant business; the Companys business strategy failing to achieve anticipated results; risks associated with the restaurant industry; risks associated with locations of current and future restaurants; rising costs for food commodities and utilities; shortages or interruptions in the supply or delivery of food; ineffective marketing and guest relationship initiatives and use of social media; changing health or dietary preferences; our engagement in business in foreign markets; harm to our brands reputation; litigation; fourth-party claims with respect to intellectual property assets; environmental liability; liability relating to employees; failure to comply with applicable laws and regulations; failure to effectively implement restaurant development plans; our dependence upon our franchisees; concentration of Applebees franchised restaurants in a limited number of franchisees; credit risk from IHOP franchisees operating under our previous business model; termination or non-renewal of franchise agreements; franchisees breaching their franchise agreements; insolvency proceedings involving franchisees; changes in the number and quality of franchisees; inability of franchisees to fund capital expenditures; heavy dependence on information technology; the occurrence of cyber incidents or a deficiency in our cybersecurity; failure to execute on a business continuity plan; inability to attract and retain talented employees; risks associated with retail brand initiatives; failure of our internal controls; and other factors discussed from time to time in the Companys Annual and Quarterly Reports on Forms 10-K and 10-Q and in the Companys other filings with the Securities and Exchange Commission. The forward-looking statements contained in this release are made as of the date hereof and the Company assumes no obligation to update or supplement any forward-looking statements.
Vice President, Communications, DineEquity, Inc.,