Times Square Takeover: Applebee's® Launches New Menu With Free Food, Live Music and Social Media Extravaganza
In addition live music, the "Taste The Change Fest" will feature samples of the new Triple Hog Dare Ya – stacked high with pulled pork,
"An over-the-top sampling party at the Crossroads of the World is the perfect way to introduce and celebrate our new menu," said Applebee's Senior Vice President of Culinary and Marketing
One lucky Applebee's guest selected from restaurants across the country will win a trip for two to the party by tweeting photos of themselves enjoying one of Applebee's new menu items and using the #WatchApplebees #ContestEntry hashtags.
The tagged tweets of those who can't make it to
Hosting the live Periscope video broadcast will be
The "Taste The Change Fest" celebrates the arrival later this month in the nearly 2,000 Applebee's across the country of eight new or improved sandwiches and appetizers. In addition to the Triple Hog Dare Ya, the new menu includes the Brew Pub Philly steak sandwich, the Maple Bacon Chicken Piadini and others.
The new items join All-In Burgers®, Bar Snacks and Appetizers in a new lineup of classic bar-and-grill menu items improved with higher-quality ingredients and premium preparation techniques. In addition to the new menu items, All-In Burgers – featuring toppings seared into fresh hamburger patties – became a guest favorite in late 2014, and 11 new appetizers were introduced earlier this year.
The Applebee's Brand
Applebee's is the world's largest casual dining chain, with more than 2,000 locations in 49 states, 16 countries and one U.S. territory. Based in
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Tom Linafelt, Applebee's: 913-890-0370, email@example.com; or Dave McNamee, HL Group for Applebee's: 646-274-3635, firstname.lastname@example.org