Amy Mason was appointed senior vice president of global communications in September, 2016. A strategic communications professional with more than two decades of experience leading global technology and consumer brands, Ms. Mason’s expertise is in the area of global reputation management; digital, social and traditional media engagement and the development of integrated communications strategies, programs and approaches that drive sales, brand equity and growth.
Ms. Mason most recently served as Chief Public Affairs Officer for Taco Bell, focused on elevating the brand heritage and culture through proactive communications and engagement campaigns. She also served as executive director of the Taco Bell Foundation which helps youth and Taco Bell team members reach their full potential, starting with high school graduation.
Previously, Ms. Mason spent ten years at Edelman Public Relations and served as the Global Client Relationship Manager for Starbucks, a fully dedicated in-house leadership position, providing strategic counsel to the world’s largest retailer and helping restore the brand financial health and its core values. Ms. Mason also developed and launched the Edelman’s Digital Entertainment Rights & Technology practice, working with such clients as Starbucks Entertainment, Microsoft, The Motion Picture Academy, the National Association of Broadcasters, Netflix, The GRAMMY Awards and Warner Bros. Ms. Mason started her career in technology marketing communications working with companies such as HP and Apple.
Ms. Mason earned a bachelor’s degree in communications from the University of California at Santa Barbara.