John Cywinski was appointed to the position of president of Applebee’s in March 2017. As president, Mr. Cywinski is responsible for the overall strategic direction for all functional areas of Applebee’s.
Mr. Cywinski previously served as Applebee’s chief marketing officer from 2001 through 2006, focusing on all facets of the Applebee’s brand including, marketing, culinary and menu strategies, and spearheaded innovative initiatives like Applebee’s Carside To Go, a five-year alliance with Weight Watchers, and the “Eatin’ Good In The Neighborhood” ad campaign. Previously, Mr. Cywinski served vice-president of U.S. brand strategy for McDonald’s, president of Buena Vista marketing for The Walt Disney Company and led U.S. marketing for Burger King. Mr. Cywinski started his career with Leo Burnett Advertising in Chicago.
Mr. Cywinski is a graduate of the University of Notre Dame.