Stephen P. Joyce

Chief Executive Officer and Director

Steve Joyce was appointed Chief Executive Officer (CEO) in September 2017. 

A member of the Board of Directors of Dine Brands since February 2012, Mr. Joyce is an accomplished and award-winning leader in the hospitality industry with almost four decades of multibrand and franchisee experience.  

Dine Brands is one of the world’s largest full-service dining companies and franchisor of Applebee’s Grill + Bar and IHOP -- two of America’s most iconic and enduring brands. With over 3,600 locations in 18 countries, Dine Brands is an almost 100% franchised organization. 

Prior to joining Dine Brands, Mr. Joyce served as President and Chief Executive Officer of Choice Hotels International, which he joined in 2008. Under his leadership, the company revitalized and reinvigorated its hotel brands and drove significant growth in a challenging market place, ultimately franchising over 6,700 hotels in more than 45 countries and territories.  

Prior to Choice Hotels International, Mr. Joyce spent over 25 years with Marriott International, Inc., the world’s largest hotel company, holding several positions including Executive Vice President of Global Development, Owner and Franchise Services.  

An active member of the hospitality industry and business community, Mr. Joyce serves on a variety of boards and community organizations.  He is a long-standing member of the International Franchise Association and has held many leadership roles within the organization, including chairman. Mr. Joyce currently serves as a member of the Board of Directors for Hospitality Investors Trust, Inc., and the National Retail Federation.  He is also currently the vice chairman of the Board of Trustees of the ServiceSource Foundation.   

In addition, Mr. Joyce was formerly chairman of the U.S. Travel Association.  He has served as a member of the Board of Directors for the Wolf Trap Foundation for the Performing Arts, the Autism Learning Center, and The Real Estate Roundtable.  

Mr. Joyce holds a Bachelor's Degree in Commerce from the University of Virginia and has completed graduate work at Cornell University, the Wharton School of Business and the Aspen Institute.

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